Live Beautifully…. Stay Fashionable !

" Keep your Dreams alive .......
Understand to acheive anything requires faith and belief in yourself .......
Remember all things are possible for those  who believe . "
Wishing you all a very  Happy Navratri ......... Happy Gudi Padwa ...... Happy Cheti Chand ...& ...... Happy Ugadi .
May all your Dreams and Desires come true .

Make your Life just like your Dream World .

- Swapnil Saundarya Team


Live Beautifully…. Stay Fashionable !

'FASHION' ..... you all have already hear this word but do you ever think what does it stand for ?

Fashion means being in style . Fashion is a business of creating , promoting or studying the latest styles but the style that provides comfort.

The concept of fashion implies a process of style change, because fashions in dress, as well as in furniture and other objects, have taken very different forms at different times in history.

Fashion reflects the society of which it is a part. It has been influenced by different culture, religion, and the arts . Individual personalities have also had an impact on fashion. Fashion trends and style statements are never constant . Each season each year witnesses a change in the fashion statement with the old style becoming a pass.

No new fashion succeeds until people are ready to accept it. The final decision about what to buy, or whether to buy anything at all, belongs to the consumer. Ultimately, fashions change because many people like new and different styles.
People all around the world like to follow fashion, although their styles are not always Western. They may combine elements of international fashion with elements of their own culture's traditional dress, or they may choose to wear primarily traditional dress. In India, for example, where many women wear the sari, fashion magazines carry pictures of international fashion and also interpret the sari in terms of fashion. In this system, the colors and patterns of the sari change according to the latest fashion, and fashion designers, photographers, editors, and models promote the season's fashionable saris.

When English playwright William Shakespeare observed in the 16th century that “the fashion wears out more apparel than the man,” he meant that clothing becomes unfashionable long before it has worn out.
Back in Shakespeare's day, only upper-class people dressed fashionably; the mass of the rural peasantry wore simple clothing that hardly changed over many generations. Since the beginning of the 20th century, however, fashions have changed rapidly. We would look strange indeed if we wore the styles our great-grandparents wore. And most people—at least in the West—follow fashion to some extent, because fashion refers to much more than the haute couture, the exclusive and expensive clothing produced by leading designers. 

Fashion also has its critics, who have at times denounced fashion as irrational, frivolous, tyrannical, and immoral. Why should pink be in fashion one season and gray the next season? Why do people follow fashion like sheep when they have enough clothes already? A common accusation is that fashion designers accelerate fashion change to create new business. Yet no new fashion succeeds until people are ready to accept it. The final decision about what to buy, or whether to buy anything at all, belongs to the consumer. Ultimately, fashions change because many people like new and different styles.

Many cultures through history have followed fashion. Styles of clothing have changed as a result of contact with other societies and competition for status within a society. Yet not until the 14th and 15th centuries, during the late Middle Ages and the Renaissance, did styles begin to follow a regular pattern of change in Europe. The beginning of fashion dates to that time.

In western Europe during the 14th and 15th centuries, trade revived, cities grew, and a rebirth of learning took place. The textile industries played an especially important part in this economic revival. The wool trade in England and Flanders and the silk industry in Italy contributed to the growth of a wealthy urban elite, and this elite increasingly competed with a landowning nobility for social and economic status.

The beginning of fashion is associated with this growth of trade and business and the rise of the economic system known as capitalism. In 1423 the doge (ruler) of Venice, an Italian city-state, observed, “Now we have invested in our silk industry a capital of 10 million ducats and we make 2 millions annually in export trade; 16,000 weavers live in our city.” Among the luxury fabrics produced in Venice were satins, velvets, and brocades. Renaissance paintings depict these magnificent textiles, which were produced in many small workshops organized in a system of guilds. Textile production was also carried out in people's homes using inventions new to Europe, such as the spinning wheel.
Fashion information spread quickly through Europe, as the following 16th-century English poem attests:

Behold a most accomplished cavalier,
That the world's ape of Fashion doth appear.
Walking the streets his humours to disclose,
In the French doublet and the German hose,
The muff, cloak, Spanish hat, Toledo blade,
Italian ruff, a shoe right Flemish made.

As this poem reveals, fashionable items of clothing came from all parts of Europe, and fashionable dress was fairly standard throughout western Europe. By the 16th century a fashionable man's attire consisted of a white linen shirt and a doublet (fitted jacket), and over it a looser jacket or short cape, which a man might hang from one shoulder. Hose (thick tights) attached to the doublet and covered the legs. Hose might fit snugly or be loose around the hips and stuffed with padding. Short padded breeches were known as trunk hose and took several shapes,depending on the padding used. Women’s dresses had tight bodices with a stiff panel, called a stomacher, that extended over the chest and abdomen. Sleeves and skirts were full—made with ample fabric so they puffed out. Both men and women wore white ruffs, which were stiff, pleated collars.

Fashion tends to follow power. During most of the 15th century, Venice and other Italian city-states held economic power in Europe, but the center of power shifted to Spain after navigator Christopher Columbus made his first voyage to the Americas for Spain in 1492. During the 16th century the Spanish style increasingly dominated European fashion. Men at the Spanish royal court favored black clothing, with a large white ruff at the throat. The fashionable silhouette for both men and women became bulky and stiff. Men’s short breeches and doublets were padded. Skirts became wider and were supported by a farthingale (hooped petticoat), also known as a wheel or drum, which grew wider toward the bottom. Upper-class women adopted a boned corset, which flattened and narrowed the upper body.

Fashion also helped create an impressive royal image. Queen Elizabeth I of England, for example, used fashion to make a statement of political authority, to assert her power and legitimacy. Ornate garments encrusted with jewels, gold, and other decoration asserted her power and her right to rule, even though she was a woman.

Fashion is a dynamic global industry that plays an important role in the economic, political , cultural and social lives of an international audience.It spans high art and popular culture, and plays a significant role in material and visual culture .

Considering the importance of Fashion in today’s context , it is mandatory for us to keep our basics clear about Fashion so that we could never feel the urge to be extra glamourous.

After all, no one is born glamourous but it’s the fashion choices that make you what you are. Check the style rules and be your own fashion diva!

- Swapnil Shukla
( Jewellery Designer and  Fashion Consultant )

About Swapnil Shukla :

Swapnil Shukla is an Indian  Jewelry Designer, Couturier, Columnist and Artist.She specializes in trends Forecasting, Lifestyle, Fashion, Gemology , Art and Astrology.

She works as freelance designer and undertakes jewellery design projects.She also worked as Design Columnist for many Nationalized Magazines and started the  famous and highly traffic grabber fashion & Lifestyle blog 'Swapnil Saundarya' available in English as well as in Hindi .

Swapnil has also authored a book  ‘Gehne – The Art of wearing Jewellery’.

She has launched her own Designer Jewellery brand namely 'Swapnil Jewels & Arts' and now with a desire to add new dimensions to the design and Art industry , she started ' Swapnil Saundarya Label ' with a motive to make everybody's life beautiful and just like their Dream World .

In the words of Swapnil , "All my designer products  are very close to my heart because all of them are  intricate yet striking, bold yet feminine. They  truly represents the spirit of a woman "
" My  greatest satisfaction is a happy client ", she added.

Nature, Art, Various Cultures, Religion  inspired Swapnil  in designing.

Swapnil Shukla penned down a blog on Visual Merchandising  (Jewelry Display ) and it gets a place on '' by the renowned fashion writer and blogger  'Melissa Fillie' ...Thanks Melissa and
Visit -

Celebrating the Success of ' Fashion Pandit ' - A Guide to Fashionable Lifestyle and Jewels............Feeling Gratified !
Available in all topnotch Book Stores in India ............ Hurry !!! Limited Copies Available ....Grab your copy of ' Fashion Pandit ' and become a Fashion Pandit .

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‘Fashion Pandit’ – A guide to fashionable lifestyle and jewels , written by Jewellery Designer and Couturier Swapnil Shukla and published by Swapnil Saundarya Publications.

It is a neat little Paperback, beautifully designed and bound and small enough to slip into a bag without hassle. It only costs Rs.700/- with its insightful and precise information on Fashion, Jewellery and Lifestyle.

Fashionistas and Jewellery Lovers are loving it to keep or for a present and others too are snapping it up at book stores all over India.

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Get exclusive info on Fashion, Jewels and Lifestyle and become a Fashion Pandit . Live beautifully , Stay Fashionable ……….


Read the Story of a great Artist only on :: Swapnil Saundarya ezine .
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