Swapnil Saundarya Label :: New Arrivals ~ Just For You !

Swapnil Saundarya Label is a registered handicraft business where you can find all your wardrobe needs of  jewelry, accessories, Dolls, Interior Products , Paintings , Fashion and Lifestyle books etc.  under one roof.Swapnil Saundarya Label offers a complete lifestyle solution. The brainchild of  Jewellery Designer , Couturier Swapnil Shukla and Interior Designer , Painter Rishabh Shukla, Swapnil Saundarya Label  is a contemporary luxury and lifestyle brand established on social and environmentally sustainable principles.

Swapnil Saundarya Label's articles are true example of  perfectly handcrafted Product . All the articles designed and manufactured by Swapnil Saundarya Label comes into a category of Luxury Craft but the rates are really reasonable. The Production processes used in crafts typically have a low carbon footprint and promote the use of locally available materials as well as natural and organic materials where possible.This requires low energy and sustained our environment. Also, Crafts production represents an opportunity to provide a source of earning and employment for the otherwise low skilled women, thereby improving their status within the household.This way we get a chance to empower our society and can strengthen the postion of women .

Over many centuries, an extraordinary legacy has nourished Indian crafts across religious, ethnic and communal boundaries. They highlight the country’s unique cultural mosaic and offer a powerful tool for pluralism and co-existence.This way, Handicrafts embody India’s history and diversity.

Vision : To emerge as the most trusted, admired and sought-after world class design brand and to be the most preferred destination for every customer and art lover and place of pride for its employees.
Mission : To promote custom-made , Handcrafted designer products and offer our clients such fine products which make their world a masterpiece. Impeccable personalized customer service and attention to customer buying requirements dictate purchasing and marketing plans.

The Bohemian Jewels by Swapnil Saundarya Label

The word ‘Bohemian’ is most often used when describing someone who does not conform to tradition. This is the case in the way he/she might act as well as dress and that is when jewellery and fashion come into play . Jewellery designs that are usually described as bohemian tend to be a mix of different materials and have a care free style to them . Swapnil Saundarya Label’s jewelery is considered bohemian because it mixes gemstones, glass, cotton, ceramic, threads and metal elements together. This kind of jewellery is designed to convey an attitude and style that says free- spirited.

Contemporary Paintings

Collectors will be thrilled with the various contemporary paintings available at SSL. The Paintings reveal a successful blend of the old with the new – merging a realistic and remarkable dimensional quality with a surreal and magical environment – in a truly distinctive style characterized as Surrealist .The Contemporary Paintings by Swapnil Saundarya Label, feature the element of surprise, unexpected juxtapositions and non sequitur; paintings that  can be described as an expression of the philosophical movement first and foremost, with the works being an artifact.

U.P. Folk Paintings

According to the surveys, a work of art is being purchased every 26 hrs. on popular auction portal ebay.com. Paintings always mesmerize people.This shows the influence and power of  art Industry throughout the world. U.P Folk Paintings are  ornamental depictions of women, God- goddess , flora- fauna etc. that represent the culture and heritage of Uttar Pradesh . The women in Swapnil Saundarya’s U.P Folk Paintings are always represented as the mother, the lover, the seductress, or the muse.This is a new concept of U.P folk art introduced by our label. In these paintings, particular attention is paid to eyes, dramatized by dark, exaggerated lines extending beyond and above the natural line. Special attention is also given to the expressions and intricate background and minute detailing makes these paintings extraordinary.

Swapnil Saundarya Desi Dolls / Dream Beauty Dolls

These are hand knitted Dolls namely SWAPNIL SAUNDARYA DESI DOLLS made by the only use of Threads. These desi dolls have capacity to grab your full attention and can even steal your heart . No matter how old are you , you can easily fall in love with these cute and beautiful Desi Dolls. We make Dream beauty Dolls in various forms like angels, fairies, school going kids and many more. They are all different.They are all single-thread pieces and demand undivided focus. Swapnil Saundarya Desi Doll is characterised by dedication to detail. Swapnil Saundarya Desi Dolls resembles the finesse of a perfectly hand crafted product. These Dolls are chemical free i.e Eco Friendly and are unharmful to kids .

These Desi Dolls can become your kid’s best friend and enhances your décor while using them as interior accessories. Customers can also gift them to their near and dear ones.These dolls  captured the smiles of children of all ages. They feature Thread bodies with molded hands, feet and heads. Facial features are hand  sewn and are dressed in decent pretty clothes. These dolls will provide a unique touch to your  home decor or can be a happy addition to a child’s collection.

About the Proprietor : Swapnil Shukla

Swapnil Shukla is an Indian Jewellery Designer, Couturier ,Columnist and Artist . She specializes in trends Forecasting, Lifestyle, Fashion, Gemology , Art and Astrology. After graduating from South Delhi Polytechnic for Women , New Delhi ( First with Distinction ) , she studied export management and start working as freelance designer and undertook jewellery design projects.
She also worked as Design Columnist for many Nationalized Magazines and started the  famous and highly traffic grabber fashion & Lifestyle blog 'Swapnil Saundarya' available in English as well as in Hindi  . Swapnil has also authored two books namely  ‘Gehne – The Art of wearing Jewellery’ and Fashion Pandit . She has launched her own Designer Jewellery brand namely 'Swapnil Jewels & Arts' and now with a desire to add new dimensions to the design and Art industry , she started ' Swapnil Saundarya Label ' with a motive to make everybody's life beautiful and just like their Dream World .
In the words of Swapnil , "All my designer products  are very close to my heart because all of them are  intricate yet striking, bold yet feminine. They  truly represents the spirit of a woman "
" My  greatest satisfaction is a happy client ", she added.
Nature, Art, Various Cultures, Religion  inspired Swapnil  in designing.

Swapnil says, " Jewellery is an expression of form, shape, function creatively with techniques old & new. With revere for the traditional techniques of jewellery making, my endeavour is to showcase a collection that is conformist to the technique & non-conformist in the way it is rendered.

Parallel to it is the collection that follows the modern techniques of jewellery making with coloured gemstones, pearls...left best to the imagination!!!

Swapnil has worn several hats , Jewellery Designer, Fashion Consultant, Craft Expert, Writer and Painter. More recently she diversified into Handicraft Products as an experiment in her journey in design .

Every experiment in her life she avers has been … “a step in my journey of growth and self discovery, a kaleidoscopic part of life that enriches the fabric of my work and existence.”

About  Rishabh Shukla, Marketing Head and Design Consultant

Rishabh Shukla is an Indian freelance Interior Designer, Artist and Design Entrepreneur, studied at the renowned INIFD ( International Institute of Fashion Design ), Delhi in 2006 , having 8 years of work experience. He specializes in Interior Design Journalism and beaux arts. Rishabh has worked in the design Industry since 2007 in the areas like Interior Design , Art & Colour Consultancy , Retail Design & Visual Merchandising , Art Appreciation, Product Designing, Writing & Design blogging . Rishabh created a business for himself in this niche market as an Interior Design Writer and Principal Designer of Rishabh Interiors & Arts ( est. 2013 ) collaborating with his clients to create beautiful living places and working freelance as an Interior Design Writer and Painter is a dream realized for Rishabh .He has held many Art Exhibitions throughout the country.Rishabh has also authored two books on Interiors namely ' Ek Aashiyane ki oar  A guide for Residential Interiors' and ' Supreme Home Therapy ' .
In the words of Rishabh, “Interior Design is an art & I keep it in that way......a living space is a reflection of one's inner story,easier told in colour & texture than words”.
" My Art work whether it is a Painting ,Sculpture or a Furniture has life and identity of its own ",  he added.
Currently , he is working as Marketing Head and Design Consultant of Swapnil Saundarya Label which is a designer lifestyle products manufacturing firm , with a motive to make everybody's life just like their dream world.
Rishabh is known for remodeling and revamping interiors without major breaking and restructuring but doing a soft revamp make over where an entire new look is created in a matter of days without stress to the client , like a grooming job upon a man or a woman , a re-colour , re- dress of the home/ office/ showroom ! He specializes in quick make overs of homes that entail short quick re- vamps that eschews breaking and major re- modelling .This image makeover is his forte for homes, offices or retail spaces  and he is concentrating on it extensively in this age where people are not keen or do not have the time and often finance to do complete remodelling .Minimalism with an edge of occasional whimsy is his signature style and to re-invent a space merged with ancient practices like Vastu and Feng- shui is his forte.

Rishabh says, " I am an aesthete , a lover of fine, applied and liberal arts and a professional Interior Designer. I have worn several hats as Interior Designer, Vastu Consultant, Painter , Columnist and Author . I enjoyed painting and writing like a picturesque journey. For me,design, shapes and forms were attractive since I was three or may be before even , I almost cannot see a space or fabric or canvas without my mind and vision clicking with ideas to enhance it to its aesthetic function in accordance with my vision .I believe that our home is a canvas of our thoughts so its best to colour it with beautiful paintings ." Rishabh's earliest memories of wanting to design were as a young child by trying to design homes and offices for him and his friends .He has always had love for architecture and art and when all the other little boys were playing cricket , he was busy designing his dream home and conceptualising his dream art collection. Fast forwarding several years Rishabh gained a Diploma in Interior Design and has utilized his 8 plus years of experience to every aspect of design in remodelling and new home construction . From layout and finishes , to project management and art consultancy , he has provide design and art consultancy to various clients and professionals .

Rishabh is also a Freelance Design Writer and has  authored two books on Interiors namely Ek Aashiyane ki oar - A guide for Residential Interiors  ( Pub. 2012 ) and Supreme Home Therapy ( Pub. 2014 ).

Make your Life just like your Dream World !

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