My Handloom My Pride| On the Dot| by: Swapnil Shukla

 

#SwapnilSaundarya

Celebrating 
7th August: National Handloom Day

'Weaving perfection out of imperfection'



This National Handloom Day, bring home 'Hand-Made in India'

By| Swapnil Shukla

Handloom sector is a symbol of the country’s glorious cultural heritage and an important source of livelihood in the country. The sector is key to women empowerment as over 70% of handloom weavers and allied workers are women.

India’s soft power has long been endorsed by the handloom and handicraft space. ‘Saree diplomacy’ and ‘Khadi diplomacy’ are some such examples.

The textiles and handloom sector in India is the second-largest source of employment to people, after agriculture.

The Union Government had declared 7th of August as the National Handloom Day in July 2015 with the objective of generating awareness about the importance of the handloom industry to the socio economic development of the country. August 7 was chosen as the National Handloom Day to commemorate the Swadeshi Movement which was launched on this day in 1905 in Calcutta Town Hall to protest against the partition of Bengal by the British Government. The movement had aimed at reviving domestic products and production processes.

The first National Handloom Day was held on 7th August 2015 by Prime Minister Shri Narendra Modi in Chennai. On this day, the handloom weaving community is honoured and the contribution of this sector in the socio-economic development of this country is highlighted. 
The resolve to protect our handloom heritage and to empower the handloom weavers and workers with greater opportunities is reaffirmed.The Government endeavours to ensure sustainable development of the handloom sector thereby empowering our handloom weavers and workers financially and instilling pride in their exquisite craftsmanship.

Due to the Covid-19 induced lockdowns, norms of social distancing and the resultant economic turbulence, there are no handicraft and handloom exhibitions or markets.
It has impacted incomes and the entire supply chains involved in handloom and handicraft, along with supplies of raw materials and unused inventory.

There is a need to promote the finesse of Indian weavers globally to communicate, disseminate and engage with not just the global audience but the Indian diaspora as well.

The textile clusters should be encouraged in making masks and other medical equipment that uses textiles such as bedsheets, etc. contributing to the medical infrastructure.
Government programmes like Atmanirbhar Bharat Abhiyan, Vocal for Local campaign and Make in India need to be popularised within the country to increase the domestic demand.


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'Swapnil Saundarya ezine, founded in 2013 is India’s first hindi lifestyle online magazine that curates info on art, lifestyle, culture, literature, social issues and inspire its readership to raise their voice against all sorts of violence and discrimination. We focus on art Activism, protest art and participatory communication and social action.

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Swapnil Sauundarya Label, Launched in the year 2015 is a Government registered Enterprise where you can find all your wardrobe needs of  jewelry, accessories, Interior Products , Paintings, green products under one roof. Swapnil Saundarya Label offers a complete sustainable lifestyle solution. The brainchild of Brother and Sister Duo Visual Artist-Writer  Rishabh Shukla and Jewellery-Fashion Designer  Swapnil Shukla, Swapnil Saundarya Label  is a contemporary luxury and lifestyle brand established on social and environmentally sustainable principles. Swapnil Saundarya Label’s articles are true example of perfectly  handcrafted Product. The Production processes used in their crafts typically have a low carbon footprint and promote the use of locally available materials as well as natural and organic materials where possible which requires low energy and sustained our environment. The Label also provide a source of earning and employment for the otherwise low skilled women, thereby improving their status within the household.

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