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Secrets of Visual Merchandising by Interior Designer - Visual Artist - Arts Journalist Rishabh


Secrets
of
Visual Merchandising
Creating Store Space that encourages buying
by
Interior Designer - Visual Artist - Arts Journalist  Rishabh
Published by :: Aten Publishing House






Book Description


A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from Interior Designer - Visual Artist - Arts Journalist  Rishabh. 

It reveals the information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior.

Presented through  photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, 'Secrets of Visual Merchandising'  is an essential handbook for anyone working in and learning about this exciting area.


For press or wholesale enquiries , please e-mail :swapnilsaundarya@gmail.com


Book Cost : 250.00 INR

Shipping Cost : 150.00 INR 

Format : Paper Back, Custom Size

Written by : Rishabh Shukla

Published by : Aten Publishing House


Order Now by sending us an e-mail onswapnilsaundarya@gmail.com











About the Author

Rishabh , an Art and Design Journalist , Editor, Design Consultant, Visual Artist and Author, studied at the renowned INIFD ( International Institute of Fashion Design ) in Delhi having 8 + years of work experience in the areas like Interior Design , Art & Colour Consultancy , Retail Design & Visual Merchandising , Art Appreciation, Product Designing, Writing & Design blogging. Rishabh specializes in stylish make overs & soft grooming of living spaces. Working for Swapnil Saundarya Label and Rishabh Interiors and Arts simultaneously , Rishabh has own acclaims from both critics and common people . He has held several art exhibitions and these have brought excellent response every time . Rishabh has authored two books on Interiors namely Ek Aashiyane ki Oar – A Guide for Residential Interiors and Supreme Home Therapy and works as editor in chief of Swapnil Saundarya ezine ( An online Magazine dedicated to Art , Aesthetics, Culture , heritage and Literature ) and Supreme Home Therapy ( An Interior Design Magazine ). Rishabh  blogs on Art, Interiors, Lifestyle and Society. He is also associated with the causes like ‘ Say No to Domestic Violence’, ‘ Fight Against Child Abuse’ and ‘ Whole Body Donation’ and his association with these social causes , represents in his paintings as well . Rishabh has received the excellence award 2016 in Fine Arts from Uttar Pradesh Art Society and Youth Trailblazer Award in Contemporary Writing  from North Indian Merchants' Association in 2017. Rishabh has also got featured on 'The Elegant Life' as young Indian entrepreneur who successfully started with almost nothing and set a milestone in his 20s.


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