Story behind Swapnil Saundarya Desi Dolls revealed by India Voice TV

India Voice TV revealed the story behind Swapnil Saundarya Dolls .

मेक इन इंडिया की तर्ज पर बनी देसी इको-फ्रेंडली डॉल
Reporter: Anurag Aggrwal / Edited By: Rachna Rawat
Published on : Thu, 7 Jan 2016 12:17 PM (IST) 

हर कोई अपने बचपन में गुड्डे-गुड़ियों से जरूर खेलता है। जब बात गुड़ियों की आती है तो सभी को शायद एक ही नाम आता है बार्बी डॉल। लेकिन कानपुर में एक भाई-बहन की जोड़ी ( Brother and Sister Duo Rishabh & Swapnil Shukla ) क्रोशिया से बनी इको-फ्रेंडली देसी डॉल ( Swapnil Saundarya Desi Dolls ) बना रही है जो सस्ती भी है और सुरक्षित भी।

हम सबने अपनी नानी-दादी को क्रोशिया से टेबल कवर, कपड़े आदि बनाते हुए देखा होगा। लेकिन कानपुर की इस भाई-बहन ( Brother and Sister Duo Rishabh & Swapnil Shukla )  की जोड़ी ने इसको एक कदम आगे बढ़ाते हुए डॉल में तब्दील कर दिया है। यह डॉल धागों से बनती है और एक डॉल को बनाने में साइज के हिसाब से दो से चार दिन का समय लग जाता है।

इन डॉल्स को बनाने में 50 रुपए से लेकर 200 रुपए तक का खर्चा आता है। डॉल को बनाते हुए इस बात का खास ध्यान रखा जाता है की उसके चेहरे पर एक भाव हो जो बच्चों को पसंद आए। इस डॉल को बनाने में सिर्फ धागों का प्रयोग किया जाता है। इसमें किसी भी तरह के केमिकल का इस्तेमाल नहीं होता है।

इस पर ओनर रिषभ शुक्ला ( Swapnil Saundarya Label's  owner , Rishabh Shukla ) ने कहा, "देसी डॉल्स जहाँ एक ओर केमिकल फ्री है वहीँ इनसे बच्चों को बिलकुल भी चोट नहीं लगती है। पूरी तरह हाथ से बनी इन डॉल के टूटने का डर भी नहीं होता। कंपनी के ओनर इस डॉल को बनाने के पीछे पीएम मोदी ( Prime Minister Narendra Modi ) की मेक इन इंडिया ( Make In India ) की सोच का रूप ही बताते है। उनका कहना है की हम विदेशी डॉल से बेहतर डॉल अपने ही देश में बना सकते है। यह विधा पुराने समय से हम सबके घरों में देखने को मिलती है। बस जरुरत है तो उसको नए जमाने के हिसाब से  ढालने की।"

हम अपने घरों में बुजर्गों की बातों को पुराना बता के हवा में उड़ा देते है लेकिन आज की युवा पीढ़ी उसको ही नए ज़माने के हिसाब से सजाकर दुनिया के सामने पेश कर रही है, एक नयी सोच के साथ।

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About Swapnil Shukla 

Swapnil Shukla is an Indian Jewellery Designer, Couturier ,Columnist and Artist . She specializes in trends Forecasting, Lifestyle, Fashion, Gemology , Art and Astrology. After graduating from South Delhi Polytechnic for Women , New Delhi ( First with Distinction ) , she studied export management and start working as freelance designer and undertook jewellery design projects.She also worked as Design Columnist for many Nationalized Magazines and started the  famous and highly traffic grabber fashion & Lifestyle blog 'Swapnil Saundarya' available in English as well as in Hindi  . Swapnil has also authored two books namely  ‘Gehne – The Art of wearing Jewellery’ and Fashion Pandit . She has launched her own Designer Jewellery brand namely 'Swapnil Jewels & Arts' and now with a desire to add new dimensions to the design and Art industry , she started ' Swapnil Saundarya Label ' with a motive to make everybody's life beautiful and just like their Dream World .

In the words of Swapnil , "All my designer products  are very close to my heart because all of them are  intricate yet striking, bold yet feminine. They  truly represents the spirit of a woman "

" My  greatest satisfaction is a happy client ", she added.

Nature, Art, Various Cultures, Religion  inspired Swapnil  in designing.

Swapnil says, " Jewellery is an expression of form, shape, function creatively with techniques old & new. With revere for the traditional techniques of jewellery making, my endeavour is to showcase a collection that is conformist to the technique & non-conformist in the way it is rendered.
Parallel to it is the collection that follows the modern techniques of jewellery making with coloured gemstones, pearls...left best to the imagination!!!

Swapnil has worn several hats , Jewellery Designer, Fashion Consultant, Craft Expert, Writer and Painter. More recently she diversified into Handicraft Products as an experiment in her journey in design .
Every experiment in her life she avers has been … “a step in my journey of growth and self discovery, a kaleidoscopic part of life that enriches the fabric of my work and existence.”

About  Rishabh Shukla ( R S ) 

Rishabh Shukla is an Indian freelance Interior Designer, Artist and Design Entrepreneur, studied at the renowned INIFD ( International Institute of Fashion Design ), Delhi in 2006 , having 8 years of work experience. He specializes in Interior Design Journalism and beaux arts. Rishabh has worked in the design Industry since 2007 in the areas like Interior Design , Art & Colour Consultancy , Retail Design & Visual Merchandising , Art Appreciation, Product Designing, Writing & Design blogging . Rishabh created a business for himself in this niche market as an Interior Design Writer and Principal Designer of Rishabh Interiors & Arts ( est. 2013 ) collaborating with his clients to create beautiful living places and working freelance as an Interior Design Writer and Painter is a dream realized for Rishabh .He has held many Art Exhibitions throughout the country.Rishabh has also authored two books on Interiors namely ' Ek Aashiyane ki oar  A guide for Residential Interiors' and ' Supreme Home Therapy ' .

In the words of Rishabh, “Interior Design is an art & I keep it in that way......a living space is a reflection of one's inner story,easier told in colour & texture than words”.

" My Art work whether it is a Painting ,Sculpture or a Furniture has life and identity of its own ",  he added.
Currently , he is working as Co- Partner of Swapnil Saundarya Label which is a designer lifestyle products manufacturing firm , with a motive to make everybody's life just like their dream world.

Rishabh is known for remodeling and revamping interiors without major breaking and restructuring but doing a soft revamp make over where an entire new look is created in a matter of days without stress to the client , like a grooming job upon a man or a woman , a re-colour , re- dress of the home/ office/ showroom !
He specializes in quick make overs of homes that entail short quick re- vamps that eschews breaking and major re- modelling .This image makeover is his forte for homes, offices or retail spaces  and he is concentrating on it extensively in this age where people are not keen or do not have the time and often finance to do complete remodelling .

Minimalism with an edge of occasional whimsy is his signature style and to re-invent a space merged with ancient practices like Vastu and Feng- shui is his forte.

Rishabh says, " I am an aesthete , a lover of fine, applied and liberal arts and a professional Interior Designer. I have worn several hats as Interior Designer, Vastu Consultant, Painter , Columnist and Author . I enjoyed painting and writing like a picturesque journey. For me,design, shapes and forms were attractive since I was three or may be before even , I almost cannot see a space or fabric or canvas without my mind and vision clicking with ideas to enhance it to its aesthetic function in accordance with my vision .I believe that our home is a canvas of our thoughts so its best to colour it with beautiful paintings ."

Rishabh's earliest memories of wanting to design were as a young child by trying to design homes and offices for him and his friends .He has always had love for architecture and art and when all the other little boys were playing cricket , he was busy designing his dream home and conceptualising his dream art collection. Fast forwarding several years Rishabh gained a Diploma in Interior Design and has utilized his 8 plus years of experience to every aspect of design in remodelling and new home construction . From layout and finishes , to project management and art consultancy , he has provide design and art consultancy to various clients and professionals .

Rishabh is also a Freelance Design Writer and has  authored two books on Interiors namely Ek Aashiyane ki oar - A guide for Residential Interiors  ( Pub. 2012 ) and Supreme Home Therapy ( Pub. 2014 ).

About Rishabh's Design Philosophy :
I believe that the best designs in the world are based on purpose and function . When a design solves a functional problem as simply and elegantly as possible , the resulting form will be honest and timeless .Your home should be the statement of your style .

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