Thrilled & Honoured: My Realty Files Feature!
Thrilled and humbled to be featured in the September issue of Realty Files™- India’s luxury real estate e-zine.
The global jewellery industry is at a turning point—how do we integrate Artificial Intelligence without erasing human artistry, and how do we keep luxury relevant in an era that demands inclusivity and ethics?
For me, jewellery has never been just ornamentation—it’s language, identity, and power. When I began writing about diamonds and gems in Hindi, many dismissed it as a novelty. Instead, it sparked a movement: millions of women could finally access jewellery journalism in their own language. That experience taught me one thing—design and storytelling must always break barriers.
Today, I see AI not as a disruption, but as a collaborator. My design ethos is simple:
Sustainability & ethics: waste less, care more. Cultural continuity: protect motifs & craftsmanship. Human-first creativity: tech as an aid, never a substitute.
Thank you, Realty Files, for spotlighting this vision. Here’s to a future where jewellery isn’t just worn—it speaks.
—Dr. (hc) Swapnil Shukla
Dr. (hc) Swapnil Shukla, a pioneering jewelry designer and IGI-Certified Polished Diamond Grader, has redefined the jewelry and fashion industry by inventing the genre of Jewelry Journalism in Hindi. As India's first Jewelry Journalist, her innovative work bridges the gap between high-end jewelry trends and sustainability, making them accessible to Hindi-speaking audiences. A passionate advocate for eco-friendly practices, Swapnil has brought cultural heritage, history, and symbolism into her narratives, contributing to the preservation of indigenous jewelry traditions. Her trailblazing efforts are transforming jewelry journalism into a literary art, setting new benchmarks for responsible design and storytelling.
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